Zoozoos are enacted by a couple of actors! Vodafone needed to produce 30 ads as quickly as possible to be aired during the IPL season (April-May 2009). Animated work would need much time, plus it would involve a lot of money which led them to shoot the Zoozoo ads in South Africa itself where IPL was being held.
These actors were made to wear white body suits (which were made out of a hard material called Perspex) and the Zoozoo expressions were made out of rubber which were then pasted onto their heads. Their body pieces were then filled with foam, providing enough scope for ventilation.
Rajiv Rao, creative director of the agency that handles Vodafone advertisements, said: “We wanted to make real people look as animated as possible. Our actors were small-bodied, thin women covered in layers of white fabric. Each facial expression was made of rubber and pasted on the actors.” A film shot at 20 frames per second made the Zoozoo’s movements hurried and comical. Of the 29 different Zoozoo ads created for the IPL, there will be a new one everyday .